Is Squarebox cheaper than AiSensy?

Not at the entry level: AiSensy Basic is ₹1,500 a month and it has a free plan. Once you add AiSensy's chatbot builder and AI agent (₹5,350 a month together with Basic), Squarebox Business at ₹4,999 costs less and includes Instagram.

Does AiSensy support Instagram?

AiSensy's pricing page doesn't list Instagram messaging as of 7 October 2026. Both Squarebox plans include Instagram DMs and comments in the same inbox as WhatsApp.

Which has cheaper message rates?

It depends on the message type. Squarebox charges ₹1.05 for a marketing message against AiSensy's ₹1.09. AiSensy charges ₹0.145 for a utility message against our ₹0.16. Replies inside 24 hours are free on both for the first 1,000 a month per number; after that AiSensy charges its service rate, ₹0.145 a reply, and we charge ₹0.16.

Is Squarebox a CRM or a broadcast tool?

A CRM. Every conversation sits beside the customer's record, with their lead status, owner and history, and a queue of who is waiting on a reply. You can broadcast too, on both plans.

Does Squarebox have a free plan?

No. There's a 14-day free trial on Business with starter credit and no card. AiSensy has a free plan with usage limits.

Can I move my WhatsApp number from AiSensy to Squarebox?

Usually, yes, but check with us first: what carries over depends on how your WhatsApp Business account is set up. Message us before you switch.

Comparison

Squarebox vs AiSensy

By Sairam Keesara, co-founder, SquareboxPrices verified 25 September 2026We make Squarebox, so read this knowing that.

Comparison

By Sairam Keesara, co-founder, SquareboxPrices verified 25 September 2026 · We make Squarebox, so read this knowing that.

Short answer: AiSensy is cheaper if you mainly send broadcasts: its Basic plan is ₹1,500 a month and it has a free plan. Add its chatbot builder and AI agent and it costs ₹5,350 a month. Squarebox Business is ₹4,999 with both included, plus Instagram and a shared inbox with a lead pipeline.

At a glance.

Monthly prices exclude GST. Message rates are per message to Indian numbers: AiSensy's from its pricing page (India rates effective 1 October 2026), Squarebox's from 1 June 2026. Bold marks where AiSensy is ahead. Sources

AiSensySquarebox

Best forBroadcasts and chatbots at high volume, on a budgetAiSensyBroadcasts and chatbots at high volume, on a budgetSmall teams handling enquiries on WhatsApp and InstagramSquareboxSmall teams handling enquiries on WhatsApp and Instagram

PlansFree; Basic ₹1,500; Growth Marketer ₹3,200; Premium ₹9,100 a monthAiSensyFree; Basic ₹1,500; Growth Marketer ₹3,200; Premium ₹9,100 a monthBasic ₹2,499; Business ₹4,999 a month, billed quarterlySquareboxBasic ₹2,499; Business ₹4,999 a month, billed quarterly

Team includedOwner + 5 agents on Basic; ₹750 a month per extra memberAiSensyOwner + 5 agents on Basic; ₹750 a month per extra member2 on Basic; 10 on BusinessSquarebox2 on Basic; 10 on Business

With chatbot flows and AI replies₹5,350/month (₹1,500 + ₹2,500 + ₹1,350)AiSensy₹5,350/month (₹1,500 + ₹2,500 + ₹1,350)₹4,999/month on BusinessSquarebox₹4,999/month on Business

Instagram DMsNot listedAiSensyNot listedIncluded on both plansSquareboxIncluded on both plans

Shared inbox with lead status, owner and waiting queueShared team inbox from Basic, with tags and attributes; no lead status listedAiSensyShared team inbox from Basic, with tags and attributes; no lead status listedYes, both plansSquareboxYes, both plans

Personalised images from a spreadsheetNot listedAiSensyNot listedBusinessSquareboxBusiness

Marketing message₹1.09AiSensy₹1.09₹1.05Squarebox₹1.05

Utility message₹0.145AiSensy₹0.145₹0.16Squarebox₹0.16

Free trial14 days, no cardAiSensy14 days, no card14 days, no cardSquarebox14 days, no card

Free planYesAiSensyYesNoSquareboxNo

Reviews4.4 on G2AiSensy4.4 on G2None yetSquareboxNone yet

Compared

The monthly bill, feature by feature.

Tick what you need. AiSensy sells chatbot flows and its AI agent as add-ons; on Squarebox Business they're part of the plan.

Select what you need

AiSensy

Basic plan

Basic plan₹1,500

Headline price₹1,500

Squarebox

Business plan

Business plan₹4,999

Same price whatever you tick₹4,999

Per month, excluding GST and message charges. Connecting your own CRM or software needs AiSensy's Premium plan (+₹7,600 over Basic): its API is on Growth Marketer, but the one webhook that sends customer details out is on Premium only. Squarebox's API and webhooks are coming soon.

Which one should you choose?

Choose AiSensy if

You mainly send broadcasts and don't need a lead pipeline
You want to start on a free plan
You send large volumes of utility messages: its rate is ₹0.145 against our ₹0.16
You want a long track record: it reports 210,000+ businesses and a long review history on G2
You run Click-to-WhatsApp ads or sell on WooCommerce

Choose Squarebox if

Your team answers enquiries and needs to see who is waiting on a reply
Customers message you on Instagram as well as WhatsApp
You want chatbot flows and AI replies without paying for add-ons
You send personalised images in bulk: certificates, festive greetings, offer cards
You sell through conversations rather than a shopping cart
You don't want scheduling, groups, tags or reports held back for a higher plan

Side by side.

Monthly prices exclude GST. Message rates are per message to Indian numbers: AiSensy's from its pricing page (India rates effective 1 October 2026), Squarebox's from 1 June 2026. Bold marks where AiSensy is ahead. Sources

FeatureAiSensySquarebox

WhatsApp broadcasts and campaignsYesAiSensyYesYes, both plansSquareboxYes, both plans

Broadcasting and retargetingBasic and upAiSensyBasic and upYes, both plansSquareboxYes, both plans

Chatbot flowsAdd-on, ₹2,500/month for 5 botsAiSensyAdd-on, ₹2,500/month for 5 botsWhatsApp Flows on both plans; automations on BusinessSquareboxWhatsApp Flows on both plans; automations on Business

AI agent from your documentsAdd-on, ₹1,350/month for 1,000 AI messagesAiSensyAdd-on, ₹1,350/month for 1,000 AI messagesBusiness, no message cap listedSquareboxBusiness, no message cap listed

AI reply suggestions for your teamNot listedAiSensyNot listedBusinessSquareboxBusiness

Instagram DMs and commentsNot listedAiSensyNot listedBoth plansSquareboxBoth plans

Lead status, owner, waiting queueChat CRM with tags and attributes; lead status and unread filter not listedAiSensyChat CRM with tags and attributes; lead status and unread filter not listedBoth plansSquareboxBoth plans

Personalised images in bulkNot listedAiSensyNot listedBusinessSquareboxBusiness

Google Sheets, Meta lead adsBoth listed; plan not statedAiSensyBoth listed; plan not statedBoth plansSquareboxBoth plans

Shopify and WooCommerceBoth, on BasicAiSensyBoth, on BasicShopify coming soon; no WooCommerceSquareboxShopify coming soon; no WooCommerce

Campaign schedulerGrowth Marketer and upAiSensyGrowth Marketer and upBoth plansSquareboxBoth plans

Audience groups2 on Basic, 10 on Growth Marketer, 50 on PremiumAiSensy2 on Basic, 10 on Growth Marketer, 50 on PremiumNo plan limitSquareboxNo plan limit

Tags and custom fields10 and 5 on Basic; 100 and 20 on Growth Marketer; 250 and 50 on PremiumAiSensy10 and 5 on Basic; 100 and 20 on Growth Marketer; 250 and 50 on PremiumNo plan limitSquareboxNo plan limit

Downloadable reportsPremiumAiSensyPremiumBoth plansSquareboxBoth plans

Webhooks (send customer details to your own software)1 on PremiumAiSensy1 on PremiumComing soonSquareboxComing soon

Click-to-WhatsApp ads managerYes, even on FreeAiSensyYes, even on FreeNot offered; Meta lead-ad forms come in on both plansSquareboxNot offered; Meta lead-ad forms come in on both plans

Developer API (send messages from your own software)Project APIs from Growth Marketer; Basic has the template-send API onlyAiSensyProject APIs from Growth Marketer; Basic has the template-send API onlyComing soonSquareboxComing soon

Free planYesAiSensyYesNoSquareboxNo

BillingMonthly, quarterly (5% off), yearly (10% off)AiSensyMonthly, quarterly (5% off), yearly (10% off)Quarterly, or yearly at 20% offSquareboxQuarterly, or yearly at 20% off

Moving from AiSensy.

Your contacts come across as a CSV file. Your WhatsApp number and approved templates need checking before a move, because what carries over depends on how your account is set up. Message us on WhatsApp before you switch and we'll check your account with you first.

Check my account before I switch

How we compared.

We make Squarebox. AiSensy's prices, add-ons and message rates come from its public pages, checked on 25 September 2026 and re-checked on 1 October 2026. Squarebox's come from our own plan settings. Where AiSensy doesn't publish something, we say "Not listed" rather than guess. We recheck every quarter. If something here is out of date, tell us on WhatsApp and we'll correct it.

FAQ