For coaching institutes

Every admission enquiry, answered and followed up.

Parents and students message you on WhatsApp and Instagram at all hours. Squarebox puts every enquiry in one inbox your counsellors share, follows up until they join, and sends each new student a personalised card.

14 days free·no card needed·starter credit included

For coaching institutes

Every admission enquiry, answered and followed up.

Parents and students message you on WhatsApp and Instagram at all hours. Squarebox puts every enquiry in one inbox your counsellors share, follows up until they join, and sends each new student a personalised card.

14 days free·no card needed·starter credit included

Admission season is when enquiries slip through.

  1. 01Two hundred messages the week results come out, split across three counsellors' phones.
  2. 02A parent who asked about fees on Instagram on Sunday and heard back on Thursday.
  3. 03Demo-class reminders sent by hand, one parent at a time.
  4. 04Cards made one by one in a design app, the week classes start.

Admission season is when enquiries slip through.

  1. 01Two hundred messages the week results come out, split across three counsellors' phones.
  2. 02A parent who asked about fees on Instagram on Sunday and heard back on Thursday.
  3. 03Demo-class reminders sent by hand, one parent at a time.
  4. 04Cards made one by one in a design app, the week classes start.

How institutes use it

From first enquiry to first class.

Enquiries arrive in one placeInstagram and lead ads on both plans

WhatsApp messages, Instagram DMs and Meta lead-ad forms land in one inbox, each with the enquirer's record.

Counsellors share the workBoth plans

Assign each enquiry to a counsellor, tag it by course and batch, and see who has been waiting longest.

Common questions answered at 10pmBusiness

Add your fee structure, batch timings and FAQs. The AI agent answers the questions it can, and leaves the rest for the morning.

Demo classes booked inside WhatsAppBoth plans

A WhatsApp Flow collects the student's name, course and preferred slot. The answers go straight into their record.

Follow-up until they decideBoth plans

A follow-up campaign goes to the families who read your message: pick them by read status and leave out anyone marked Enrolled.

Fee reminders to the families still dueBoth plans

Send the reminder as a scheduled campaign before each due date, to the families whose fee is not yet marked Paid.

A personalised image for the whole batchBusiness

Upload the batch list, pick a ready layout, and send every student an image with their name and batch.

Enquiries arrive in one placeInstagram and lead ads on both plans

WhatsApp messages, Instagram DMs and Meta lead-ad forms land in one inbox, each with the enquirer's record.

Counsellors share the workBoth plans

Assign each enquiry to a counsellor, tag it by course and batch, and see who has been waiting longest.

Common questions answered at 10pmBusiness

Add your fee structure, batch timings and FAQs. The AI agent answers the questions it can, and leaves the rest for the morning.

Demo classes booked inside WhatsAppBoth plans

A WhatsApp Flow collects the student's name, course and preferred slot. The answers go straight into their record.

Follow-up until they decideBoth plans

A follow-up campaign goes to the families who read your message: pick them by read status and leave out anyone marked Enrolled.

Fee reminders to the families still dueBoth plans

Send the reminder as a scheduled campaign before each due date, to the families whose fee is not yet marked Paid.

A personalised image for the whole batchBusiness

Upload the batch list, pick a ready layout, and send every student an image with their name and batch.

Personalised images Business

A batch list in. A card for every student out.

Type your institute's name and see the cards change.

NameBatch
Ananya PillaiNEET-A
Rahul VermaJEE-W
Kavya MenonFND-2
+ 211 more rows
NameBatch
Ananya PillaiNEET-A
Rahul VermaJEE-W
Kavya MenonFND-2
+ 211 more rows

Cost

What a month costs a 300-student institute.

Three counsellors need the Business plan (Basic has room for two). Messages are charged per message at our published rates.

See all prices and message rates

Cost

What a month costs a 300-student institute.

Three counsellors need the Business plan (Basic has room for two). Messages are charged per message at our published rates.

See all prices and message rates

“We explored tools like personalized broadcasts, audience segmentation, automation triggers, and a shared inbox for team collaboration… it’s more than a mass messaging tool — it’s a CRM.”

Rajesh Myadam
Rajesh MyadamSenior Marketing Manager, ICFAI Online · December 2025

What it does

  • Enquiries from WhatsApp, Instagram and Meta lead ads in one shared inbox
  • Counsellor assignment, tags by course and batch, a waiting queue
  • Campaigns, reminders and follow-ups by batch
  • Demo-class forms inside WhatsApp
  • Cards and admit cards for a whole batch

What it doesn't

  • Collect fees inside WhatsApp. You can remind families; payment happens in your usual way
  • Run classes, attendance or tests. It isn't a learning management system
  • Replace your student records system. It keeps the conversation and the enquiry, and imports from Excel or Google Sheets

FAQ

Questions institutes ask.

Questions institutes ask.

  • If two people handle enquiries, Basic at ₹2,499 a month works. With three or more counsellors, or if you want the AI agent, automations or the cards, you need Business at ₹4,999 a month.

  • Yes. WhatsApp templates and replies can be written in any language WhatsApp supports, and your counsellors reply in whatever language the parent writes in.

  • Yes, from a CSV file or a Google Sheet. A synced sheet keeps adding new rows to Squarebox automatically.

  • Yes. Leads from Meta lead-ad forms arrive in Squarebox as customers on both plans.

  • Yes. Each phone number is its own contact. Use custom fields and tags to link a parent to a student and a batch.

  • You pick one of our ready layouts. Upload your batch list and Squarebox creates one image per row, ready to send to each student on WhatsApp. It's on the Business plan.

  • Not yet. You can send fee reminders to the families whose fee is not marked paid, but payment happens outside Squarebox.

  • ₹1.05 for a marketing message, ₹0.16 for a utility message such as a class or fee reminder, and replies to a parent within 24 hours of their message are free*. GST is added. * The first 1,000 a month per number. Full rates on the pricing page. Full rates

Be ready before the next admission rush.

Try Squarebox free for 14 days. No card and no payment. Connecting your own number usually takes a few working days, so start before results come out.

Be ready before the next admission rush.

Try Squarebox free for 14 days. No card and no payment. Connecting your own number usually takes a few working days, so start before results come out.