Pricing

Two plans. No add-ons.

Pick Basic or Business. Messages are charged separately at the rates further down this page, and 18% GST is added to everything. That's the whole bill.

Pricing

Two plans. No add-ons.

Pick Basic or Business. Messages are charged separately at the rates further down this page, and 18% GST is added to everything. That's the whole bill.

Basic

2 team members

A shared WhatsApp inbox, CRM and campaigns for a small team.

₹2,499/month

Billed quarterly: ₹7,499 + GST

Start free trial
  • Shared WhatsApp inbox, 1 number
  • Customers, groups, custom fields, CSV import
  • Templates, template library and the AI template writer
  • Broadcast, scheduled, drip and retargeting campaigns
  • WhatsApp Flows and catalogue
  • Google Sheets and Meta lead ads
  • Dashboard and downloadable reports
  • Not included: automations, AI agent and reply suggestions, personalised images

Business

10 team members

Everything Squarebox does, in one price.

₹4,999/month

Billed quarterly: ₹14,999 + GST

Start free trial
  • Everything in Basic
  • Automations with triggers
  • AI agent that answers from your documents
  • AI reply suggestions in the inbox
  • Personalised images from a spreadsheet
  • Advanced analytics
  • Extra WhatsApp numbers at ₹1,000/month each

14-day free trial on Business. No card and no payment. Free starter credit to send test messages from our shared trial number.

Start free trial

Coming soon: Instagram and Shopify.

Need more than 10 people or several businesses? Talk to us on WhatsApp

Compared

What other WhatsApp CRMs cost once you add what you need.

Select what your business needs. Their headline price is lower than ours. Their bill usually isn't.

Compared

What other WhatsApp CRMs cost once you add what you need.

Select what your business needs. Their headline price is lower than ours. Their bill usually isn't.

Select what you need

AiSensy

Basic plan

Basic plan₹1,500
Headline price₹1,500

Interakt

Growth plan

Growth plan₹2,799
Headline price₹2,799

Squarebox

Business plan

Business plan₹4,999
Same price whatever you tick₹4,999

Per month, excluding GST and message charges, from each vendor's pricing page, verified 1 October 2026 (AiSensy 21 September; integrations 30 September). Interakt on monthly billing. AiSensy doesn't offer Instagram or a lead pipeline at any price. Connecting your own CRM or software needs AiSensy's Premium plan and Interakt's Advanced plan. AiSensy pricing · Interakt pricing

Where they're cheaper: if you only need to send broadcasts from one number with one or two people, AiSensy's Basic plan at ₹1,500 costs less than either of our plans.

Start free trial on Business

Messages

How message charges work.

WhatsApp charges for each message a business sends, by type. Squarebox takes these charges from your wallet, which you top up in any amount after you connect your own number. Your plan is paid from the same wallet.

Messages

How message charges work.

WhatsApp charges for each message a business sends, by type. Squarebox takes these charges from your wallet, which you top up in any amount after you connect your own number. Your plan is paid from the same wallet.

Squarebox per-message rates for messages to Indian numbers, excluding 18% GST. Rates from 1 June 2026. We review them every quarter, and whenever WhatsApp changes its prices.

Marketing₹1.05Offers, announcements, reminders to people who haven't messaged you recently
Utility₹0.16Updates about something the customer asked for: bookings, fee receipts, class timings
Authentication₹0.16One-time passwords
Service replies₹0.16First 1,000 a month per number freeYour replies within 24 hours of a customer's message

Squarebox per-message rates for messages to Indian numbers, excluding 18% GST. Rates from 1 June 2026. We review them every quarter, and whenever WhatsApp changes its prices.

Message typeUsed forPer message
MarketingOffers, announcements, reminders to people who haven't messaged you recently₹1.05
UtilityUpdates about something the customer asked for: bookings, fee receipts, class timings₹0.16
AuthenticationOne-time passwords₹0.16
Service repliesYour replies within 24 hours of a customer's message₹0.16First 1,000 a month per number free

Plans

Every feature, by plan.

FeatureFeatureBasicBasicBusinessBusiness
Inbox and CRM
Shared WhatsApp inboxShared WhatsApp inboxIncludedIncludedIncludedIncluded
Instagram DMs and commentsInstagram DMs and commentsComing soonComing soonComing soonComing soon
Team membersTeam members221010
WhatsApp numbersWhatsApp numbers111 includedmore at ₹1,000/month each1 includedmore at ₹1,000/month each
Customers, groups, custom fields, CSV importCustomers, groups, custom fields, CSV importIncludedIncludedIncludedIncluded
Quick replies, welcome and away messagesQuick replies, welcome and away messagesIncludedIncludedIncludedIncluded
Templates and campaigns
Templates and template libraryTemplates and template libraryIncludedIncludedIncludedIncluded
AI template writerAI template writerIncludedIncludedIncludedIncluded
Broadcast and scheduled campaignsBroadcast and scheduled campaignsIncludedIncludedIncludedIncluded
Rule-based, drip and retargeting campaignsRule-based, drip and retargeting campaignsIncludedIncludedIncludedIncluded
WhatsApp FlowsWhatsApp FlowsIncludedIncludedIncludedIncluded
CatalogueCatalogueIncludedIncludedIncludedIncluded
Automation and AI
Automations and triggersAutomations and triggersIncludedIncluded
AI agent from your knowledge baseAI agent from your knowledge baseIncludedIncluded
AI reply suggestionsAI reply suggestionsIncludedIncluded
Personalised images from a spreadsheetPersonalised images from a spreadsheetIncludedIncluded
Integrations and reports
Google Sheets, Meta lead adsGoogle Sheets, Meta lead adsIncludedIncludedIncludedIncluded
ShopifyShopifyComing soonComing soonComing soonComing soon
Developer API and outbound webhooksDeveloper API and outbound webhooksIncludedIncludedIncludedIncluded
Dashboard and downloadable reportsDashboard and downloadable reportsIncludedIncludedIncludedIncluded
Advanced analyticsAdvanced analyticsIncludedIncluded

Billing

How billing works.

Billing

How billing works.

The trial

14 days on Business with free starter credit, on our shared trial number. No card, no payment. Connect your own WhatsApp Business number to send campaigns and run automations. When the trial ends, your plan starts from your wallet, so top up before then.

One wallet

Your plan and your messages are paid from one Squarebox wallet. Top up by UPI, card or netbanking after your own number is connected.

Renewal

Your plan renews from the wallet at the end of each quarter or year. If the balance is short, you get 5 days to top up. Sending pauses in that time and your inbox stays open. After that the account is paused until you top up, and your data is kept.

GST receipts

18% GST is added to plans and messages. Every payment gets a GST receipt by email. Add your GSTIN in settings so it appears on the receipt.

Extra numbers

Business includes one WhatsApp number. Each extra number is ₹1,000 a month, charged from the wallet.

Refunds

Payments are not refundable. That's why the trial is free and needs no card: decide after 14 days, not before. Moving to a cheaper plan credits the unused part to your wallet.

FAQ

Pricing questions.

Pricing questions.

  • Basic is ₹2,499 a month and Business is ₹4,999 a month, billed quarterly (₹7,499 and ₹14,999 a quarter). Paying yearly saves 20%: ₹23,997 and ₹47,997 a year. GST at 18% and message charges are added.

  • Yes. 14 days on the Business plan, with free starter credit. No card and no payment.

  • Use the inbox and replies from our shared trial number with your starter credit. To send campaigns or run automations to your own customers, connect your own WhatsApp Business number.

  • Meta checks your business and your display name first. That usually takes a few working days. We can walk you through it on WhatsApp.

  • No. Messages are charged per message from your wallet at the rates on this page, plus GST. Replies inside the 24 hours after a customer messages you are free for the first 1,000 a month on each number; after that they cost the utility rate.

  • WhatsApp charges businesses for each message they send, by type. Every WhatsApp CRM passes that cost on. We show our rates openly instead of hiding them in the plan price.

  • Basic covers the WhatsApp inbox, CRM, templates and campaigns for 2 people. Business adds automations, the AI agent and reply suggestions, personalised images, and room for 10 people. Instagram and Shopify are coming soon.

  • Not yet. Instagram DMs and comments are coming to the same inbox on both plans, at no extra charge.

  • No. Everything Squarebox does is in one of the two plans. The only extra charges are messages, GST, and extra WhatsApp numbers on Business at ₹1,000 a month each.

  • Yes, from your plan settings. The trial runs on Business, and the plan starts from your wallet when it ends. You can change plan in your plan settings and move between Basic and Business afterwards.

  • Message us on WhatsApp and we'll set up a plan for your team size.

  • Coming soon. We're adding Meta's option to keep the WhatsApp Business app on the same number, with your chats in both places. Until then, a number that moves to the WhatsApp Business Platform stops working on the app, and you and your team reply from Squarebox, which works in your phone's browser as well as on a computer. How the app and the API differ →

  • You add money to your Squarebox wallet by UPI, card or netbanking through Razorpay. The plan and your messages are paid from the wallet.

  • Yes, a GST receipt is emailed for every payment. Add your GSTIN in settings so it appears on the receipt.

  • No. Payments are not refundable, which is why the trial is free and needs no card. Moving to a cheaper plan credits the unused part to your wallet.

Try Business free for 14 days.

No card and no payment. Your plan starts from your wallet when the trial ends.

Try Business free for 14 days.

No card and no payment. Your plan starts from your wallet when the trial ends.